Monday, March 18, 2013

What is Journey Capital?

Journey Capital is the sum total of knowledge, relationships, reputation that you gain through your journey. Individuals, organizations, cities - any entity - accumulates journey capital by virtue of being alive. It is limited to what is within you. It is internal to you and travels with you wherever you go.

Journey capital is different from market capital, but it can always be transformed into the latter. Individuals and companies are constantly turning their journey capital into market, but it is optional to do so. Bootstrapping is the act of taking your journey capital and transforming it into market capital.

Journey capital is based on spending the most precious commodity we all have: time. 

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